School of Design
Fashion Industry Marketing and Management
Bachelor of Science
Combine your style sense and visual understanding with your business and management savvy to develop cutting-edge strategy for the fashion industry.
The Fashion Industry Marketing and Management degree at Mount Ida is founded on experiential learning where students learn industry skills through hands-on learning, industry immersion, real-world problem solving and field experience from industry-expert faculty. Accredited by the National Association of Schools of Art and Design (NASAD).
Preparation for the real world.
The Fashion Industry Marketing and Management curriculum spans various disciplines, focusing on fashion goods, buying, retail management, operations, promotion, and entrepreneurial skills as it prepares you for the fast-paced and competitive fashion industry. Students graduate from the program with a personal branding system that includes a resume that documents a minimum of two internship experiences, a catalog of relevant coursework, an optional study-travel experience, a professional portfolio and access to a growing and successful industry network.
For details about the curriculum, the complete course listing, specific program requirements and expected learning outcomes please refer to the Fashion Industry Marketing and Management degree program in our College Catalog.
Program Requirements - 123 credits, broken out into the following categories:
- 78 credits - Program Requirements Courses
- 9-18 credits - Concentration or Minor Courses
- 30 credits - All College Curriculum and Other Required Courses
- 3 credits - Open Electives
Here are some of the core courses you may be taking:
- FI 202 - Visual Merchandising I: Styling and Visual Presentation
- FI 204 - Fashion Forecasting and Analysis
- FI 302 - Fashion Marketing I: Traditional, Digital and Social Media
- FI 304 - Fashion Buying and Analytics
- FI 401 - Fashion Branding
Here to teach, guide, cultivate and inspire.
As well-respected in their industries as they are in the classroom, Mount Ida’s instructors will expand your practical knowledge, challenge your thinking, and empower you to reach your potential.
To learn more about our faculty, please visit the Fashion Industries faculty directory.
Department Chair Assistant Professor
When Fashion Futures, the annual student-produced runway show opens to a packed house in a downtown Boston club, it’s a testament to the leadership of Professor Potter, who brings not only the fashion design and merchandising & marketing programs together, but students from across the School of Design and campus as well. Her ability to reach across all aspects stems from her varied and deep professional experience. She has held such titles as Marketing & Merchandising Manager, Advertising and Promotion Director, ...
Life after Graduation.
Mount Ida’s Fashion Industry Marketing & Management curriculum prepares graduates for career pathways in the following areas:
FASHION MARKETING & COMMUNICATIONS
· Marketing Management
· Brand Development & Design
· Fashion Public Relations
· Fashion Sales & Promotion
FASHION BUYING & MERCHANDISING
· Fashion Buying & Procurement
· Merchandise Management
· Trend Forecasting & Analysis
· Planning & Allocation
· Retail Management
FASHION STYLING & VISUAL DESIGN
· Photo, Set, Event, and/or Personal Styling
· Visual Merchandising
· Merchandising Management
· Freelance Design
Students may also pursue graduate studies by enrolling in the Master of Science in Management 4+1 program at Mount Ida, which allows students to complete Master’s courses during their senior year, facilitating the completion of a Bachelor’s Degree and a Master’s Degree in just five years. Other graduate study options include a Master of Business Administration, a Master of Science in Marketing or other Master’s Degree in related fashion studies.
We assign every prospective student a dedicated admissions counselor to guide them along every step of the applications process. Our no-fee applications are accepted on a rolling basis, so there’s no better time to apply. Learn more about the process in our Admissions & Aid section.
Tuition Fees and Aid
Resident Students, 2017-2018 tuition, fees, room & board (before aid is deducted) is $49,400.
Commuter Students, 2017-2018 tuition and fees (before aid is deducted) is $35,720.
Additional information regarding the breakdown of direct, indirect costs and program fees can be found by viewing the 2017-18 Billing Guide.
*Students enrolling in the Veterinary Technology, Design and Dental Programs (excluding Pre Dental Hygiene and Degree completion) should add $1,700 for expected program expenses.
As part of our commitment to making college affordable, Mount Ida College has increased the aid we award from $12 million in 2012 to over $20 million in 2017. All new students entering in Fall 2018 are expected to receive some type of merit award, with most awards anticipated to be between $15,000 – $27,000 per year – and that’s before we award need-based aid. Visit here for more details about other costs and financial aid.
of Mount Ida students receive some form of financial aid