Business Management MSM Concentration
Great managers excel at building business organizational relationships—and that’s where our Master of Science in Management degree stands out. With small classes and a personalized teaching approach, Mount Ida’s program fosters business management skills such as communication, motivation and delegation. Earn an MSM degree that prepares you to move directly into management.
Students complete the following courses along with the MSM Core Curriculum
(All courses follow the hybrid model, combining online with on-campus study, unless noted)
BA 512 – Entrepreneurship
This course will provide students with the knowledge and skills to launch a business. Students will examine the process of creating, building and maintaining a small business. The entrepreneurial cycle will be analyzed including: the creative process, how to build a successful business plan, perform a feasibility analysis, raise venture capital, put together a venture team and prepare a business for the next generation of ownership. Students develop expertise in creating an electronic presence, managing cash flows and establishing a comfortable balance between debt and equity. Students will experience entrepreneurship through a series of case studies and hands-on exercises. They will build a formal Business Plan using the commercial software application, Business Plan Pro.
BA 513 – Consumer Behavior
This course is designed to provide knowledge of the psychological foundations of consumer behavior and how the study of consumer behavior helps businesses understand and serve their customers. Psychological variables will be examined that can provide useful information about consumers, such as how they learn, what they perceive, and how they choose to live their lifestyles; the impacts of groups such as families, social groups, and ethnic groups on what consumers buy; the mechanisms of influence that are most likely to lead consumers to change their attitudes, their beliefs, and, most importantly their actions, and how to engage these mechanisms to build effective marketing strategies.
BA 520 – Information Technology Management (Online course)
Students will explore how technology is integrated and managed within modern business environments. The course will provide students with the vision and understanding of how to leverage technology to create efficiencies and to support organizational processes. A survey of key technical components of information systems including telecommunications, software applications and information security will be included. Students will analyze how existing organizations leverage their IT investments to maximize business value and gain a competitive advantage. Case studies will show how leading firms use strategic information systems that combine E-Business, Customer Relationship Management, Business Intelligence, and Enterprise Systems to improve profits and customer satisfaction.
BA 521 – Business Law
In the increasingly complex world of business, understanding the legal issues surrounding business decisions and negotiations are critical. This course will examine the legal components of domestic and international business transactions. The course will explore case law relating to contracts, negotiations, breaches, remedies, agent agreements, sales contracts, Uniform Commercial Code and international considerations.
BA 522 – Leadership in Organizations
Leadership is the ability of one individual to impact, motivate and encourage others to contribute to the effectiveness and success of an organization. Being a good leader is an essential skill for all managers, yet many lack the ability to lead effectively. At the same time, technology, globalization and emerging societal values are changing the requirements for leadership. This course will explore the qualities, skills and strategies of successful leaders. Students will analyze the skills and traits of top executives of major corporations and will examine how strong leadership drives change and growth within an organization.
BA 523 – Project Management
Organizational growth is fueled by the seamless execution of a series of projects and milestones. The ability to deliver projects on time and within budget is dependent upon the knowledge and skills of the project manager. This course will explore the challenges of project management. Students will examine project planning including initiating a project, defining project goals, determining project scope, creating a work-breakdown schedule, identifying project resources and mitigating risk. The class will survey tools and techniques used to create and manage complex project plans. Additional topics will include managing budgets, communicating with stakeholders, managing adversity, and creating effective teams.
Sample course schedule
BA 530 Human Resource Management
BA 521 Business Law
BA 506 Marketing Strategy and Management
BA 522 Leadership in Organizations
BA 523 Project Management
BA 520 Information Technology Management
BA 513 Consumer Behavior
BA 526 Graduate Seminar: Research Methods
BA 606 Financial Management for Decision Analysis
BA 501 Management Theory and Organization
BA 650 Strategic Planning, Policy Development and Management
BA 512 Entrepreneurship